4th December: for immediate release

Change someone’s LiFE this Christmas!

The UK’s leading floorcare brand Vax urges you to get a LiFE this Christmas.

LiFE unplugged by Vax. For Him. For Her. For Luxury....

For Him
Can’t afford to buy him a sports car this year? Urge the man in your life to drive this baby round the living room. It handles like a dream, quickly cleans right up to the corners – and looks so good he’ll be allowed to park it anywhere - leaving plenty of time (and space in the under-stairs cupboard) for a quick game of sardines with his favourite squeeze!

For Her
Life is for living. LiFE unplugged makes mincemeat of cleaning up after family and guests. It is light and easy enough for everyone to use – and looks so good everyone will want to get their hands on it. Your home will look its best – giving the lady in your life the freedom to spend some quality time with her guests (or her scented candles).

For Luxury
Beautifully designed. Ergonomically pleasing. Reassuringly expensive. LiFE unplugged is the present you will want to keep yourself

LiFE unplugged
A revolution in home cleaning, LiFE is the UK’s most advanced cordless upright. Designed with advanced Lithium ion technology, its battery maintains consistent strong power until it is completely drained, with none of the "slow-fade" of power and suction that you expect from conventional cordless cleaning products. Offering all the performance of a full size upright on both hard floors and carpets, LiFE has WindTunnelTM technology to lift and trap dirt, so that it stays in your vacuum cleaner and not on your floor.

LiFE unplugged is available at RRP £199.99. Included is a market leading 6-year guarantee supported by a UK-based helpline, with trained Customer Service Advisors available to help 7 days a week.
For further information on LiFE visit the website at www.vaxlife.co.uk For
stockist details visit the Vax website at www.vax.co.uk or call the Careline on 0844 412 8455.

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About Vax: Established in 1977, Vax is the UK’s number one floorcare brand. Vax’s headquarters are located in Droitwich, Worcestershire, England, and its floorcare products are distributed worldwide. Vax's product portfolio offers a comprehensive range of carpet washers, vacuum cleaners, steam cleaners and hardfloor cleaners. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care applicances, laser and electronic products. The Group recorded sales of HK$24.7 billion in 2007.
For further information please contact Jo Sawyer, Vax PR Manager, on Tel: +44 (0) 1905 793 292 or Email: