For Immediate Release

October 23, 2013

For more information, contact:

Ashley Buehnerkemper, Community and Brand Manager

(217) 540-5653


Heartland Dental Care Announces Definitive Agreement to

Affiliate with 55 My Dentist Locations


Effingham, IL – Heartland Dental Care, LLC (Heartland Dental) a leading dental services organization in the United States, announced today that it has signed a definitive agreement to acquire My Dentist Holdings, LLC, (MyDentist), an Oklahoma City based dental services organization, which is affiliated with 55 My Dentist Complete Care Dentistry offices in Oklahoma, Missouri, Texas, Kansas and Arkansas.


MyDentist’s predecessor company was founded in 1983 by Dr. Pat Steffen. The My Dentist branded affiliated dental offices provide general dentistry services, along with specialty care in orthodontics and oral surgery. With the passing of Dr. Steffen in August 2012, Dr. Jennifer Chambers, Chief Dental

Director and Kevin Offel, Chief Executive Officer and President of My Dentist, assumed active leadership roles within the organization. During their tenure at My Dentist, they have achieved major benchmarks, including expanding the number of affiliated dental offices from 30 to 55 locations and growing its infrastructure. My Dentist together with its affiliated dental practices has 805 employees, including 109 dentists and 71 hygienists.


Dr. Rick Workman, founder and Chief Executive Office of Heartland Dental stated: “We are excited to have this opportunity to affiliate with such a significant dental services organization which is not only in our footprint, but also shares so many of our core values and beliefs. HDC is comprised of exceptionally talented individuals who are sincerely passionate about our company’s vision. Similarly, the My Dentist team works tirelessly for the well-being of their doctors, patients and employees. The future is bright for My Dentist and Heartland Dental as we join together to support each other in becoming industry

leaders. It’s an honor that we will have them on our team.


I have had the pleasure to spend many hours with Dr. Workman as well as Pat Bauer, President and Chief Operations Officer of Heartland Dental, and the Heartland Dental leadership team ” explained Dr. Chambers. It was a top priority for us to make certain we affiliated with a company that was aligned with our doctor-led vision, set out by Dr. Steffen some 30 years ago, at the core of our business. I can tell you with confidence that Heartland Dental shares our vision and will support us in taking our

company to the next level. With this affiliation, My Dentist can best support not only our doctors, but all

of our patients and employees.”


The transaction is subject to certain regulatory and other approvals and is expected to be completed within 60 days. Upon completion of the transaction, Heartland Dental will provide dental support services to more than 500 dental offices in 26 states.



About Heartland Dental


Heartland Dental is one of the leading dental services organizations in the United States with more than

440 affiliated dental offices located within 26 states. Based in Effingham, Illinois, Heartland Dental Care supports over 700 affiliated dentists and 5,000 team members by offering continuing professional education and leadership training along with a variety of non-clinical administrative services including staffing, human relations, procurement, administration, financial, marketing and information technology. For more information, visit Follow Heartland Dental Care, LLC on Facebook, Twitter and LinkedIn.